Setting Up A Website
Setting up a website can feel like a daunting task, how do you know whats involved? Have you made sure all the bases are covered? What is the best platform to use? The questions are endless!
Here is a small list of things you should be considering for your new site:
Domain names are the address you type into a browser to find a website on the internet – ie www.clickcreations.com
They can end in .com .co.uk .net .org – a good choice for a UK based website is .co.uk
Try to pick a domain name that describes your services concisely, perhaps include your business name in the web address. If you use descriptive words for your web address then there is more chance of your site getting ranked for good search terms relating to your business.
The design of your site is very important, it is your 24 hour shop window to potential clients, so setting up an attractive and easy to navigate site is crucial. When you first set up a website it is helpful to look at what your competitors are doing and make notes of the things you like about their website.
Structure your content so that it is easy to find, if people have to try to hard to find the information they want they will get bored and leave your site.
Have bold calls to action on your website to encourage people to get in contact with you. Have lots of contact forms and incentives to help people feel confident they want to get in touch.
Content Management Systems
A content management system the software platform websites can be written in to allow the owner to edit and add content to their website. Not all websites are built with content management systems so its worth asking if the package you are thinking of buying comes with one.
There are a lot of content management systems on the internet, our preference is WordPress because it is easy to use, and performs exceptionally well on search engines. The scope for more complicated designs and functionality is easy to implement with WordPress as well.
In order to have a website live on the internet, it needs to sit on a computer called a server, that is always switched on. Hosting packages are the space you rent on these servers so that your website is accessible to people searching on the internet.
There are a lot of options when it comes to hosting. The one thing I would say to look out for would be that your hosting package is compatible with the programming language you choose to build your website in.
All of our website packages come with hosting and support.
Its all fine and dandy to have a great looking site but if no one can find it on search engines then you aren’t going to get as much business from it as you could be.
SEO stands for search engine optimisation, in order for your site to appear in relevant searches on the internet google has to know that it is worthy of doing so. Google only wants to return good results so that people use their search engine. After setting up a website it is well worth investing some money in optimising your website to perform well in relevant searches.
The list above is in no way conclusive but it gives you a good starting point to work from when setting up a new website.
We try to make the process of setting up a website simple and easy. We give you all the tools you need to get a great looking, high ranking website for your business. If you are thinking of setting up a website give us a call to see how easy it can be! 01805 603 326