There is a lot of social media out there! Between your Facebooks, your Twitters, your LinkedIns and your Pinterests: what do they all do? and what are you supposed to do with them? This post will introduce some of the main social media sites that are out there and explain what markets and businesses benefit the most from them. Below we outline each major social media site with a summary of its main selling points and comments on whether it effective for Business to Business (b2b), marketing to consumer markets, distributing viral content, social in nature, good for people sharing/marketing their talents, good for flirting and other dating industry related marketing, and what age group it is aimed at.
Facebook allows you to connect with friends and family, share photos, videos, viral content and status updates. Status can be public, shared with friends of friends, or private.
Twitter allows you write short status updates (140 characters) which can include links and images. Tweets can be shared and ‘liked’.
Linked is a social network for business contacts and colleagues. It allows you to create a profile with work and education experience and link up with former and current colleagues.
Reddit is an anonymous site for sharing links and photos and exchanging banter.
Allows you to share photos with friends and strangers. Unique selling point is the image filter that allows users to create interesting looking images (filters that make photos look ‘1970s’ seem particularly popular).
Pinterest is a social media site aimed mainly at people who are nesting or have niche interests. It allows you make lists of things you are interested in and ‘pin’ them to your Pinterest board. You can either follow friends or random public boards.
Wrappler is a gift-list site that allows you to create gift lists and share them with friends, family or the public at large. It allows collaborative lists such as ‘best brewing supplies’ where anyone can add items to create the perfect list.
Flickr is an images sharing social media site that allows you to upload images, share them with friends and strangers alike, and comment/like other people’s images.
Video sharing site with everything from music photos, featured length films, funny clips of pets, and tin hat rantings.
Ask.fm allows you to ask a question and get an answer, mostly inane questions about things like ‘when was your first kiss?’
Quora allows you to ask (mostly eruditious) questions and get answers from boffins and self proclaimed experts.
Arguably not really a social media site, Etsy lets crafts people post pictures of and sell their work. As it allows users to interact with sellers publicly it is included as a social media site.
Folksy is a British-only version of Etsy.
4chan is a board for (mostly young and male) anonymous computer hacker types that is known for its misogyny and immaturity but also notable for its contribution to many socially significant social media events such as the leaking of nude celebrity photos, popularisation of internet memes, and combination of hacking and activism.
Imgur is an image sharing site that grew out of reddit (who avoid hosting images).