How to choose what social media to use to promote your business.

There is a lot of social media out there! Between your Facebooks, your Twitters, your LinkedIns and your Pinterests: what do they all do? and what are you supposed to do with them? This post will introduce some of the main social media sites that are out there and explain what markets and businesses benefit the most from them. Below we outline each major social media site with a summary of its main selling points and comments on whether it effective for Business to Business (b2b), marketing to consumer markets, distributing viral content, social in nature, good for people sharing/marketing their talents, good for flirting and other dating industry related marketing, and what age group it is aimed at.

facebook
Facebook
facebook.com
Facebook allows you to connect with friends and family, share photos, videos, viral content and status updates. Status can be public, shared with friends of friends, or private.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
Not Really
Definitely
Definitely
Definitely
Sorta
Sometimes used by late teens/early 20s for flirting.
Originally aimed at University students, not mostly young teenagers and over 30s.
twitter
Twitter
twitter.com
Twitter allows you write short status updates (140 characters) which can include links and images. Tweets can be shared and ‘liked’.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
Can be
Definitely
Definitely
Definitely
Not really
Not really
All ages
linkedin
LinkedIn
linkedin.com
Linked is a social network for business contacts and colleagues. It allows you to create a profile with work and education experience and link up with former and current colleagues.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
Definitely
Not Really
Not really
Social With Colleagues
Possibly
No
20+
reddit
Reddit
reddit.com
Reddit is an anonymous site for sharing links and photos and exchanging banter.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
No
Sorta
Definitely
Yes, but anonymously
Not usually but some artists have used to promote themselves
No
All ages, but mostly boffins and socially awkward youth
instagram
Instagram
instagram.com
Allows you to share photos with friends and strangers. Unique selling point is the image filter that allows users to create interesting looking images (filters that make photos look ‘1970s’ seem particularly popular).
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
No
Not really
Not really
Yes
Yes if you are a photographer or model
No
All ages
pinterest
Pinterest
pinterest.com
Pinterest is a social media site aimed mainly at people who are nesting or have niche interests. It allows you make lists of things you are interested in and ‘pin’ them to your Pinterest board. You can either follow friends or random public boards.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
Not really
Yes
Yes
Yes
Possibly
No
Mostly 30+ and female
wrappler
Wrappler
wrappler.com
Wrappler is a gift-list site that allows you to create gift lists and share them with friends, family or the public at large. It allows collaborative lists such as ‘best brewing supplies’ where anyone can add items to create the perfect list.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
Not really
Yes
Yes
Yes
Yes
No
All ages
Flickr
Flickr
flickr.com
Flickr is an images sharing social media site that allows you to upload images, share them with friends and strangers alike, and comment/like other people’s images.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
No
No
No
Yes
Yes
No
All ages
YouTube
YouTube
YouTube.com
Video sharing site with everything from music photos, featured length films, funny clips of pets, and tin hat rantings.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
Yes
Yes
Yes
Yes
Yes
No
All ages
ask
Ask
ask.fm
Ask.fm allows you to ask a question and get an answer, mostly inane questions about things like ‘when was your first kiss?’
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
No
No
No
No
No
Yes
Eary Teens
quora
Quora
quora.com
Quora allows you to ask (mostly eruditious) questions and get answers from boffins and self proclaimed experts.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
No
Yes
No
Yes
No
No
Adult boffins
etsy
Etsy
etsy.com
Arguably not really a social media site, Etsy lets crafts people post pictures of and sell their work. As it allows users to interact with sellers publicly it is included as a social media site.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
No
Yes, but not mass consumer
Possibly,but not usually
Yes
Yes
No
Crafty people
folksy
Folksy
folksy.com
Folksy is a British-only version of Etsy.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
No
Yes, but not mass consumer
Possibly, but not usually
Yes-ish
Yes
No
Crafty people
4Chan
4Chan
4Chan.com
4chan is a board for (mostly young and male) anonymous computer hacker types that is known for its misogyny and immaturity but also notable for its contribution to many socially significant social media events such as the leaking of nude celebrity photos, popularisation of internet memes, and combination of hacking and activism.
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
Definite No
Potential, but also potential for cataclysmic disaster
No
Yes, anonymously
No (unless you are a computer hacker)
No
Young angry men with hacking or gaming skills
Imgur
Imgur
Imgur.com
Imgur is an image sharing site that grew out of reddit (who avoid hosting images).
B2B
Consumer
Viral Content
Social
Talent Sharing
Flirty
Target Group
No
Possibly, but have to be careful
Yes
Yes, anonymous
Not really
No
All ages, mostly boffins and the like